Vintage is like good wine
From aesthetic preference to ethical choice, vintage has never been cooler.
Clocks, necklaces, bags, shoes, classic clothing items such as jeans and coats from a distant, yet extremely current style, it is now a must to own at least one vintage item in one’s wardrobe.
In recent years, the ‘vintage fashion’ has found fertile ground thanks to the positive impact in terms of environmental sustainability that wearing vintage or second-hand clothes has in the fashion industry.
Reuse, Repair, Recycle
These are the three Rs that outline a circular economy model, the basis of a sustainable commitment. What could be more circular than wearing a garment that carries at least 20 years of history?
Etymology
The term vintage owes its origin to the world of oenology.
From the Latin vindimia and the French vendenge, i.e. vintage, and also vingt d’age, i.e. twenty years, and probably from the English wine, wine, it indicates that taste of so-called vintage wine, i.e. numbered and therefore prized, produced from a good vintage, estimated to be around 20 years old.
It lands in the fashion sector, defining vintage as ‘a garment produced at least 20 years ago and of such a high quality that it can still be worn’. And it is here that lies the magic that every vintage garment brings, managing to convey not only the style, but also the art, music, lifestyle and vibes of a bygone era, as if to give us one last chance to relive those years of history.
Anna
“She had one sniper’s eye and another projected into history” is how designer De Castelbajac defines Anna Piaggi, the lady of the ‘second hand’. Journalist and fashion cult figure for her unmistakable eccentric and unconventional style, considered the creator of vintage, Anna was the brilliant embodiment of the passion for vintage mixed with the intuition of new trends.
With the new vintage capsule collection, we at Effei have also decided to act as a bridge between past and present by mixing the magic of selected vintage garments with the high craftsmanship of our fabrics. With an eclectic, contemporary style and an important dose of the past, we hope that our vintage capsule collection will convey all our love for a philosophy that is close to our hearts.
We are ready to take you with us on a new journey, an adventure to rediscover the taste of class and the past!
“Vintage is like good wine: it increases in value and value with the passage of time.”
